Say to yourself “Our organization will be transparent”… and watch for your own reaction. No doubt a lot of people are very open when it comes to fitbit stats, weightloss and consumed miles on their jogging path, but what about our organization? We definitely have stuff we’ll never release to any party outside these walls! Well, that’s a natural reaction – as is protecting yourself in an argument. Our brains are programmed to start one of nature’s most profound defense systems. But… Let’s look at what others do. I’ll try and find different and diverse operations so there will be little space for you as a reader to say “well, we’re special – we can’t do that!!!” First – there’s the project management tool company. Would you consider they’re under heavy competition on the internet? Should protect their inner thoughts – and for OF COURSE internal plans and developments to their services. I guess most do. Then, there’s Trello.
They’re open – check their development plans here . Yes I KNOW they have more plans than this, but that’s not the point. The point is transparency for interaction. For establishing relationships FAR beyond that flashy TV commercial. To get back to the relationships that the old farmer did at the market. No need to tell a picture – since the customer is fully capable of creating that picture themselves. I call this “Reverse Storytelling”. Who’s better at creating their story of the offering than the customer him/herself? (I have to be honest to be transparent myself: It strikes me that that’s one of the key processes in coaching: Establishing a space for the brain that’s supposed to perform the work to figure out what-why-how and when. The space from brain to acting hand should be as short as possible.)